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You Will Protect Your Daughter, Right?
Department of Sociology, Stockholm University, Sweden.ORCID iD: 0000-0002-2834-0272
2017 (English)In: Gendering drugs: Feminist Studies of Pharmaceuticals / [ed] Ericka Johnson, Cham: Palgrave Macmillan, 2017, p. 107-126Chapter in book (Refereed)
Abstract [en]

This chapter explores how direct-to-consumer (DTC) advertising in Sweden for the human papillomavirus (HPV) vaccine Gardasil (advertised as a vaccine for young girls for the prevention of cervical cancer) addresses parents and articulates gendered parental care relationships. Vaccination practice invokes a tension between the collective good and individual choice, and encourages parents to exercise good consumer choices for their children (Rose and Blume 2003; Fairhead and Leach 2007). The trope of parents-as-consumers can present the management of health risks as an individual responsibility rather than a matter of population health (Reich 2014). Vaccination practices can be read as an example of a pharmaceuticalization of life, which transforms the relations between, in this case, parents, daughters, health professionals and pharmaceutical companies, and creates new relations of caring which require the involvement of pharmaceuticals as essential participants (even when actively resisted by potential recipients) in the relationship (cf. Williams et al. 2009, 2011).

Place, publisher, year, edition, pages
Cham: Palgrave Macmillan, 2017. p. 107-126
Keywords [en]
Cervical Cancer; Healthy Subjectivity; Cervical Cancer Risk; State Preview; Prescription Pharmaceutical
National Category
Gender Studies Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:liu:diva-157049DOI: 10.1007/978-3-319-51487-1_6ISBN: 9783319514864 (print)ISBN: 9783319514871 (electronic)OAI: oai:DiVA.org:liu-157049DiVA, id: diva2:1317829
Available from: 2019-05-24 Created: 2019-05-24 Last updated: 2019-05-24Bibliographically approved

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Lindén, Lisa

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf