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国内电视剧版权价格影响因素与影响机制研究
Renmin University of China, Beijing, China.
Renmin University of China, Beijing, China.ORCID iD: 0000-0003-4274-5468
2016 (Chinese)In: 传媒经济与管理研究, p. 85-104Article in journal (Refereed) Published
Abstract [zh]

本研究以2006至2014年间新闻媒体公开披露的69部国内电视剧的95条交易记录为例,采用内容分析法,通过相关分析与建构结构方程模型,探究市场因素与电视剧版权价格间的关系,以及显著相关的市场因素对电视剧版权价格的影响机制。研究发现,在根据文献所梳理的诸多市场因素中,"授权平台"、"播出方式"、"权利性质"、"电视剧年产量"等因素与电视剧版权价格具有一定的相关性;影响效果由高到低的路径分别为:授权平台→版权价格、电视剧年产量→版权价格,且均为直接效应主导。 

Place, publisher, year, edition, pages
Nanjing, 2016. p. 85-104
Keywords [zh]
电视剧版权; 价格; 市场因素; 影响机制
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:liu:diva-158441OAI: oai:DiVA.org:liu-158441DiVA, id: diva2:1333089
Available from: 2019-06-29 Created: 2019-06-29 Last updated: 2019-08-09Bibliographically approved

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Xu, Wenqian

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • Other style
More styles
Language
  • de-DE
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Output format
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