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Constructing social norms: The pragmatics of multimodal quotation boundaries in spoken Swahili
Linköping University, Department of Thematic Studies, Department of Child Studies.ORCID iD: 0000-0002-6497-8986
2013 (English)In: Journal of Pragmatics, ISSN 0378-2166, E-ISSN 1879-1387, Vol. 57, p. 82-99Article in journal (Refereed) Published
Abstract [en]

The article examines the pragmatic meaning of direct quotation boundaries in Swahili. The application of conversation and discourse analysis to naturally occurring talk in media settings reveals that by avoiding reporting verbs, speakers manage to create an imagined participant framework involving co-present participants in a hypothetical dialog between ‘me’ and ‘you,’ which becomes an appropriate context for imperative verbs. In Searlean terms, these imperative verbs have a twofold function, namely the function of bald directives and of indirect representative speech acts. Speakers employ multimodal resources to signal to co-participants the pragmatic value of these speech acts. The coordinated use of verbally unframed quotations with imperative verbs proves to be a strategy with which Swahili speakers display their epistemic authority. By so doing, Swahili speakers are able to represent a personal stance as a societal moral norm and to contribute to the construction of social normativity through media discourse.

Place, publisher, year, edition, pages
2013. Vol. 57, p. 82-99
Keywords [en]
Swahili, Reported speech, Quotation boundaries, Directives
National Category
General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:liu:diva-160864DOI: 10.1016/j.pragma.2013.07.011OAI: oai:DiVA.org:liu-160864DiVA, id: diva2:1360257
Available from: 2019-10-11 Created: 2019-10-11 Last updated: 2019-10-11

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Ivanova, Olga
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