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Towards a Taxonomy of E-Commerce: Characterizing Content Creator-based Business Models
Linköping University, Department of Management and Engineering, Project Innovations and Entrepreneurship. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0002-5427-3560
2019 (English)In: Technology Innovation Management Review, ISSN 1927-0321, E-ISSN 1927-0321, Vol. 9, no 10, p. 62-77Article in journal (Refereed) Published
Abstract [en]

Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within ecommerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creatorbased business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.

Place, publisher, year, edition, pages
Ottawa, ON, Canada: Carleton University , 2019. Vol. 9, no 10, p. 62-77
Keywords [en]
Keywords: Content creator-based businessmodels, e-commerce, social commerce, consumer-to-business, multisided platforms, user-generated content, content creators, intellectual commerce, personal data, human-centered data economy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-161998OAI: oai:DiVA.org:liu-161998DiVA, id: diva2:1373833
Available from: 2019-11-28 Created: 2019-11-28 Last updated: 2019-12-03Bibliographically approved

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Lakemond, Nicolette

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