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Managing industrial service offerings: requirements on content and processes
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics . Linköping University, The Institute of Technology.ORCID iD: 0000-0002-4081-9737
Linköping University, Department of Management and Engineering, Logistics . Linköping University, The Institute of Technology.ORCID iD: 0000-0003-3986-9160
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics . Linköping University, The Institute of Technology.
2009 (English)In: International Journal of Services Technology and Management, ISSN 1460-6720, Vol. 11, no 1, 42-63 p.Article in journal (Refereed) Published
Abstract [en]

This paper develops a typology for industrial service offerings, inter-relating service scope (degree of bundling), service focus (level of customer integration), and service process interfaces. Different forms of industrial services and the impact of information and communication technology on the three service dimensions are discussed, and requirements are identified related to the expansion of services. It is suggested that bundled and process-orientated services hold a major potential for manufacturing companies and can facilitate the creation of competitive advantage and long-term relationships with customers. Increased knowledge of the customers’ installed base and business processes enables better customisation of the service offerings. Even if more emphasis is put on standardising and formalising central and local processes, companies need to recognise local differences among subsidiaries.

Place, publisher, year, edition, pages
2009. Vol. 11, no 1, 42-63 p.
Keyword [en]
Industrial service offerings, manufacturing companies, service scope, service focus, service process interfaces, bundling, customer integration, services management
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-12460DOI: 10.1504/IJSTM.2009.022381OAI: diva2:153
Original Publication: Christian Kowalkowski, Per-Olof Brehmer and Daniel Kindström, Managing industrial service offerings: requirements on content and processes, 2009, International Journal of Services Technology and Management, (11), 1, 42-63. Copyright: Inderscience Enterprises Ltd Available from: 2008-09-05 Created: 2008-09-05 Last updated: 2014-04-14
In thesis
1. Managing the Industrial Service Function
Open this publication in new window or tab >>Managing the Industrial Service Function
2008 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. Industrial services span a wide range of offerings, from basic after-sales services to process-orientated solutions consisting of both services and capital goods. With industrial service offerings receiving increased attention as their importance is understood, the ability to manage the service business in a manufacturing context becomes ever more vital.

The overall purpose of this doctoral thesis is to describe and analyse how capital equipment manufacturing firms strategically manage their industrial service offerings in order to achieve long-term competitive advantage. This includes analysing how to organise the firm for the development and production of service, and, depending on the type of industrial service offering, what the requirements on the service processes are. Furthermore the role of information and communication technologies as enablers for new offerings and processes is analysed. The thesis consists of a compilation of five papers, two case descriptions and an extended summary. The research builds on a multiple case study of the service organisations of market-leading manufacturing firms. The main cases are based on in-depth studies at ITT Water & Wastewater and Toyota Material Handling Group.

The results suggest that, as the division between goods and services becomes ever more blurred, there is an increasing need for cooperation between the service and the product organisations. Applying a service logic means that the traditional division between goods sales and after-sales services becomes outdated. Instead, the customer relationship becomes the centre of the offering regardless of its combination of services and goods. Further, the infusion of service in manufacturing firms means that more service processes and interfaces have to be managed simultaneously.

Theoretically, this research contributes mainly to the fields of industrial marketing and service as a business logic. One contribution is the proposed typologies for industrial service offerings which make it possible to better understand the dynamics of service processes. Another important contribution of this research is the service function concept. Industrial services must not be equated with the activities of the industrial service organisation only. Although the service organisation most likely is the key entity, it is only one subset of the service function; sales product development, manufacturing, senior management, and other organisational entities, as well as external service providers and customers, are to be seen as part-time service functions that influence the offering. Compared to previously, competitive advantage through industrial service offerings is to a greater extent based on factors outside the service organisation, i.e. in other parts of the service function.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2008. 64 p.
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 1198Dissertations from the International Graduate School of Management and Industrial Engineering, ISSN 1402-0793 ; 117
Industrial service offerings, service function, manufacturing firms, ICT, customer relationships, value
National Category
Other Mechanical Engineering
urn:nbn:se:liu:diva-12463 (URN)978-91-7393-846-4 (ISBN)
Public defence
2008-08-29, ACAS, Campus Valla, Linköpings universitet, Linköping, 13:15 (English)
Available from: 2008-09-09 Created: 2008-09-05 Last updated: 2014-04-14Bibliographically approved

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