To sustain competitiveness in the automotive industry, industrial companies seek new ways of increasing and improving efficiency and flexibility of their production systems. By embracing the shift towards smart factories, industrial companies need to consider both short term and long-term investments. When implementing digitalized solutions, automotive factories need to understand what initiatives that need to be made, and when. This case study is done at Scania CV AB in Oskarshamn, and more specifically in the logistics department inside the main assembly. As Scania forecasts a growing demand of their products, the company needs to increase their internal delivery capacity and requires an improved product and process quality on a long-term basis using digital technology. Based on this problem, the purpose of this study is to analyse how digitalization will affect the current manufacturing strategy and how digitalization may improve the current manufacturing strategy. The results of the case study show that Scania CV AB in Oskarshamn should start to implement digitalization by introducing compatible technologies and by changing their organization structure. A roadmap is presented suggesting short-term and long-term objectives that links digitalization to manufacturing strategy of the case study.