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Ekologisk konsumtion: Vanas och kunskapens makt
Linköping University, Department of Culture and Communication.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Miljöproblemen blir allt mer aktuella, människor blir mer upplysta och utbudet av de ekologiska livsmedlen ökar i butikerna. Allt fler börjar handla ekologiskt, men fortfarande är det merparten som väljer att inte handla ekologiskt trots att de har en positiv inställning till ekologisk konsumtion. För att klargöra vad som ligger bakom konsumentens val av varor intervjuades fyra informanter, två som till vardags handlar ekologiskt och två som handlar konventionellt.  Det finns många anledningar till varför inte konsumenter väljer att handla ekologiskt. När konsumenten står för ett val av vara så är det flera kriterier som spelar in så som kvalitet, hälsa, pris och etiska aspekter. Förutom dessa kriterier så handlar konsumenten utefter vana, kunskap och grupptillhörighet. Det visade sig att de båda ekologiska informanterna hade stor kunskap och engagemang i att handla ekologiskt, och såg det mervärde som ekologiska produkter har, och struntar därför i prisskillnaderna. Informanterna som handlade konventionellt hade inte kunskap om ekologiska varor och såg därmed inte mervärdet i de ekologiska varorna, utan handlade istället utefter vana och kvalitet.

Abstract [en]

These days the environmental problems are getting more in focus and the supply of organic food is increasing in the supermarkets. More people are buying organic food than before but the majority still chooses to buy conventional food despite that they’re often positive towards the organic option. To clarify what lies behind the consumers´ shopping habits I have interviewed four informants. Two who usually buy organic food and two who usually buy conventional food. There are several reasons why the consumer chooses to buy conventional food and not the organic option. When the consumer faces several options there are different factors such as quality, health, prize and ethical aspects that matter. Their existing shopping habits, knowledge and their social identity are also factors that matter. The two ecological consumers had knowledge and interest in organic food and despite the prize difference they appreciated the extra value of it. The conventional consumer lacked knowledge of organic food and didn’t appreciate its advantages. Instead they choose to buy food after their habits and the quality of the products.

Place, publisher, year, edition, pages
2008. , 42 p.
Keyword [en]
Ecological, Consumption, Behaviour, Knowledge, Food
Keyword [sv]
Ekologisk, Konsumtion, Beteende, Kunskap, Mat
National Category
Social Anthropology
Identifiers
URN: urn:nbn:se:liu:diva-16577ISRN: LIU-IKK/SANT-C--08-004--SEOAI: oai:DiVA.org:liu-16577DiVA: diva2:158717
Subject / course
Social Anthopology, C-level thesis
Presentation
KVA:s konferensrum Plan 4 Key-huset, Linköpings Universitet, Linköping (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-02-16 Created: 2009-02-03 Last updated: 2011-10-26Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
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  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Output format
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