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Cultural Divergence in popular music: the increasing diversity of music consumption on Spotify across countries
Linköping University, Department of Management and Engineering, The Institute for Analytical Sociology, IAS. Linköping University, Faculty of Arts and Sciences.
Graz Univ Technol, Austria; Complex Sci Hub Vienna, Austria; Med Univ Vienna, Austria.
2021 (English)In: HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS, ISSN 2662-9992, Vol. 8, no 1, article id 182Article in journal (Refereed) Published
Abstract [en]

The digitization of music has changed how we consume, produce, and distribute music. In this paper, we explore the effects of digitization and streaming on the globalization of popular music. While some argue that digitization has led to more diverse cultural markets, others consider that the increasing accessibility to international music would result in a globalized market where a few artists garner all the attention. We tackle this debate by looking at how cross-country diversity in music charts has evolved over 4 years in 39 countries. We analyze two large-scale datasets from Spotify, the most popular streaming platform at the moment, and iTunes, one of the pioneers in digital music distribution. Our analysis reveals an upward trend in music consumption diversity that started in 2017 and spans across platforms. There are now significantly more songs, artists, and record labels populating the top charts than just a few years ago, making national charts more diverse from a global perspective. Furthermore, this process started at the peaks of countries charts, where diversity increased at a faster pace than at their bases. We characterize these changes as a process of Cultural Divergence, in which countries are increasingly distinct in terms of the music populating their music charts.

Place, publisher, year, edition, pages
SPRINGERNATURE , 2021. Vol. 8, no 1, article id 182
National Category
Musicology
Identifiers
URN: urn:nbn:se:liu:diva-178442DOI: 10.1057/s41599-021-00855-1ISI: 000678615600001OAI: oai:DiVA.org:liu-178442DiVA, id: diva2:1587339
Note

Funding Agencies|Vienna Science and Technology Fund (WWTF) [VRG16-005]

Available from: 2021-08-24 Created: 2021-08-24 Last updated: 2022-09-24

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Bello, Pablo

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
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Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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