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Trend eller Etik - Vad styr?: En studie om ekologisk medvetenhet och vilka som besitter den
Linköping University, Department of Culture and Communication, Department of Social Anthropology.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Trend or Ethics -What rules? : A study on ecological consciousness and who posses it (English)
Abstract [sv]

Syftet med denna studie är att undersöka huruvida de informanter som intervjuades till studien anser att den ekologiska medvetenheten är en trend eller en bestående aspekt i klädbranschen. Vidare undersöks hur informanternas ekologiska tänkande yttrar sig i arbetslivet och i privatlivet. Intervjuerna berörde deras tankar kring miljömedvetenhet, etiska aspekter vid ekologisk produktion. Likaså analyseras om informanterna kan kategoriseras som en nyligen introducerad kulturell typ, BoBos.

Den slutsats jag åstadkom var att informanterna besitter en ekologisk medvetenhet som yttrar sig i deras arbets- och privatliv. Deras åsikter och medvetenhet kan karakteriseras som boboitiska och anses vara tidsenliga för dagens samhälle.

Abstract [en]


The purpose of this study is to examine whether the informants interviewed for the study believe that ecological awareness is a trend or a permanent aspect of the clothing industry and whether ecological thinking manifests itself in the work and private life of the informants.  The interviews investigated their views on environmental issues and the ethical aspects of organic production. Similarly, analysis of informants can be categorized as an analysis of a newly introduced cultural type, Bobo.

The conclusion I achieved was that the informants have an ecological awareness which manifests itself in their work and personal life. Their views and awareness can be characterized as boboitian and is considered to be timely for today's society.

Place, publisher, year, edition, pages
2008. , 32 p.
Keyword [en]
Social anthropology, ecology, fashion, consciousness, BoBos
Keyword [sv]
Socialantropologi, ekologi, trend, medvetenhet, BoBos
National Category
Social Anthropology
URN: urn:nbn:se:liu:diva-16683ISRN: LIU-IKK/SANT-C--08-007--SEOAI: diva2:159936
2009-02-06, KVA konferensrum, Linköpings Universitet, Linköping, 08:00 (Swedish)
Available from: 2009-02-11 Created: 2009-02-10 Last updated: 2009-07-02Bibliographically approved

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