How World Leading Manufacturers Can Achieve Differentiation Through E-Business: New Services, Enhanced Relationships, and Reduced Costs
2007 (English)In: 18th Information Resources Management Association International Conference, Vancouver, Canada: Managing Worldwide Operations and Communications with Information Technology, Hershey, New York: IGI Global , 2007, 502-506 p.Conference paper (Refereed)
E-business development is today driven by mature and established companies and is becoming an important tool to increase competitive advantage and to sustain profitability. This paper investigates how world-leading manufacturers can achieve differentiation through their use of e-business. Many companies use e-business as vehicles to launch new information-based service, as an important enabler to enhance and deepen customer relationships, and to reduce costs associated with customer management. Using e-business in this way will increase the opportunities for differentiation and create sustainable competitive advantage. Successful employment of e-business creates services that retain current customers and attract new ones as well as justifies premium prices and keeps low-cost competitors in check.
Place, publisher, year, edition, pages
Hershey, New York: IGI Global , 2007. 502-506 p.
E-business, Differentiation, Value creation, Offerings, Services
Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:liu:diva-12462ISBN: 978-1-59904-929-8OAI: oai:DiVA.org:liu-12462DiVA: diva2:160