The interest in servitization has grown among manufacturersworldwide. Manufacturers recognize that shifting from a product to a servicefocus offers them opportunities to expand their competitive positioning andaddress key sustainability objectives. In this article, we share several keyfindings from the industrial servitization research. Specifically, we provide asummary of the core motivations for servitization and outline the stagesmanufacturers commonly go through in their transformation towards becomingeffective providers of advanced services. We outline the importance ofdeveloping a comprehensive performance measurement system to manage andalign the progress of the various initiatives that form part of the transformationprocess. We also describe the critical role of digital technologies in thedevelopment and delivery of service value propositions. Our article concludeswith a summary of our key learning’s regarding manufacturer servitization