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Response time patterns in a stated choice experiment
Centre for Transport Studies, KTH Royal Institute of Technology, Stockholm, Sweden.ORCID iD: 0000-0001-9235-0232
Centre for Transport Studies, KTH Royal Institute of Technology, Stockholm, Sweden; Technical University of Denmark, Denmark.
2015 (English)In: Journal of Choice Modelling, E-ISSN 1755-5345, Vol. 14, p. 48-58Article in journal (Refereed) Published
Abstract [en]

This paper studies how response times vary between unlabelled binary choice occasions in a stated choice (SC) experiment, with alternatives differing with respect to in-vehicle travel time and travel cost. The pattern of response times is interpreted as an indicator of the cognitive processes employed by the respondents when making their choices. We find clear signs of reference-dependence in response times in the form of a strong gain-loss asymmetry. Moreover, different patterns of response times for travel time and travel cost indicate that these attributes are processed in different ways by respondents. This may be of particular relevance for choice experiments in the transportation field, where the travel time attribute is central.

Place, publisher, year, edition, pages
2015. Vol. 14, p. 48-58
Keywords [en]
Interview, Time, Mental load, Choice, Journey time, Cost
National Category
Economics
Research subject
10 Road: Transport, society, policy and planning, 11 Road: Personal transport
Identifiers
URN: urn:nbn:se:liu:diva-191454DOI: 10.1016/j.jocm.2015.02.001ISI: 000356186300004Scopus ID: 2-s2.0-84955713675OAI: oai:DiVA.org:liu-191454DiVA, id: diva2:1733192
Available from: 2017-09-06 Created: 2023-02-01 Last updated: 2024-03-14

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Börjesson, Maria

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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
  • rtf