Greek society remains deeply patriarchal with heteronormative imaginaries imposed by its institutions. Both the main welfare agents, the state and the family, reproduce gendered power relations through their absence and support, respectively. The Greek welfare state was never active enough to cover the needs of its citizens; therefore, housing, care, and other kinds of support are provided by the family even and/or especially during crises and times of austerity. Today, after over a decade of austerity measures that retrenched the already weak welfare system in Greece, the reserves of families have also reached stagnation. At the same time, gender binaries, heteronormative attitudes, and conservatism in social life in Greece are being reinforced. This chapter argues that even though both the welfare state and family welfare are gendered and privilege men’s welfare, even men as beneficiaries of family welfare are ‘obliged’ to fulfil a heteronormative imaginary to receive support. Therefore, they are both benefited as men but also trapped by traditional ideologies carried by family members and the state.