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Greenwashing: Teaching from Marketing & Sustainability
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0001-6101-5378
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Faculty of Arts and Sciences. Linköping University, Department of Management and Engineering, Business Administration. Stockholm Business School, Stockholm University.
2023 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

This session is based on the book “Marketing & Sustainability: Why and how sustainability is changing current marketing practices” (Guyader et al. 2020, Studentlitteratur). The authors host a workshop about using the concept of greenwashing in the classroom, and they open for discussion with fellow teachers about teaching marketing with a sustainability approach. The session begins with a short introductory presentation of the book content, with a focus on the practice of greenwashing — before moving-on to a workshop/discussion of greenwashing cases in Sweden.

Place, publisher, year, edition, pages
2023.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-198477OAI: oai:DiVA.org:liu-198477DiVA, id: diva2:1805019
Conference
Swedish Academy of Business and Management conference (FEKIS 2023): "Reimagining relevance" (11-12 October 2023, Stockholm School of Economics, Stockholm, Sweden)
Available from: 2023-10-16 Created: 2023-10-16 Last updated: 2023-10-16

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Guyader, HugoOttosson, MikaelParment, Anders

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf