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Sustainable Trajectories for Business Model Innovation
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Science & Engineering. Linköping University.
2023 (English)In: Journal of Business Models, E-ISSN 2246-2465, Vol. 11, no 1, p. 58-67Article in journal (Refereed) Published
Abstract [en]

This paper introduces a visual approach to sustainable business model innovation that helps business model designers conceptualise how sustainability can be integrated in business models. Drawings are used to illustrate four sustainable trajectories for business model innovation. The visualisation of trajectories helps to open the “black box” of sustainable value creation by enabling different understandings of value creation from a business model perspective. The paper also introduces and exemplifies the concept of “multi-lens” thinking for sustainable business model innovation, which entails combining insights from several perspectives.

Place, publisher, year, edition, pages
2023. Vol. 11, no 1, p. 58-67
Keywords [en]
sustainability, business model innovation, design, visual thinking, trajectories
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-198903DOI: 10.54337/jbm.v11i1.7179OAI: oai:DiVA.org:liu-198903DiVA, id: diva2:1808586
Available from: 2023-10-31 Created: 2023-10-31 Last updated: 2023-10-31

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Havemo, Emelie

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