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Semi-Public End-user Content Contributions: a case-study of concerns and intentions in online photo-sharing
Linköping University, Department of Computer and Information Science, MDA - Human Computer Interfaces. Linköping University, The Institute of Technology.
2008 (English)In: International Journal of Human-Computer Studies, ISSN 1071-5819, Vol. 66, no 4, 287-300 p.Article in journal (Refereed) Published
Abstract [en]

As social networks and rich media sharing are increasingly converging, end-user concerns regarding to whom, how and why to direct a certain digital content emerge. Between the pure private contribution and the pure public contribution exists a large research and design space of semi-public content and relationships. The theoretical framework of gift-giving correlates to semi-public contributions in that it envelopes social relationships, concerns for others and reciprocity, and was consequently adopted in order to reveal and classify qualitative semi-public end-user concerns with content contribution. The data collection was performed through online ethnographic methods in a large photo-sharing network. The main data-collection method used was forum message elicitation, combined with referential methods such as interviews and application observation and usage. The analysis of data resulted in descriptions concerning end-user intentions to address dynamic recipient groupings, the intentions to control the level of publicness of both digital content and its related social metadata (tags, contacts, comments and links to other networks) and the conclusion that users often refrained from providing material unless they felt able to control its direction.

Place, publisher, year, edition, pages
2008. Vol. 66, no 4, 287-300 p.
Keyword [en]
Rich social networks; Multimedia content; Online ethnography; Flickr; Gift-giving; Social metadata
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-13304DOI: 10.1016/j.ijhcs.2007.10.010OAI: diva2:18269
Available from: 2008-05-21 Created: 2008-05-21
In thesis
1. Gifting Technologies: Ethnographic Studies of End-users and Social Media Sharing
Open this publication in new window or tab >>Gifting Technologies: Ethnographic Studies of End-users and Social Media Sharing
2008 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis explores what dimensions that can be used to describe and compare the sociotechnical practice of content contribution in online sharing networks. Data was collected through online ethnographical methods, focusing on end-users in three large media sharing networks. The method includes forum message elicitation, online interviews, and application use and observation. Gift-giving was used as an applied theoretical framework and the data was analyzed by theory-informed thematic analysis. The results of the analysis recount four interrelated themes: what kind of content is given; to whom is it given; how is it given; and why is it given? The five papers in this thesis covers the four themes accordingly: Paper I presents the research area and proposes some initial gifting dimensions that are developed over the following papers. Paper II proposes a model for identifying conflicts of interest that arise for end-users when considering different types of potential receivers. Paper III presents five analytical dimensions for representing how online content is given. The dimensions are: direction (private-public); identification (anonymous-identified); initiative (active-passive); incentive (voluntary-enforced); and limitation (open-restricted). Paper IV investigates photosharing practices and reveals how social metadata, attached to media objects, are included in sharing practices. The final paper further explores how end-users draw on social metadata to communicate bonding intentions when gifting media content. A general methodological contribution is the utilization of sociotechnical conflicts as units of analysis. These conflicts prove helpful in predicting, postulating and researching end-user innovation and conflict coordination. It is suggested that the conflicts also provide potent ways for interaction design and systems development to take end-user concerns and intentions on board.

Place, publisher, year, edition, pages
Linköping, Sweden: Department of Computer and Information Science, Linköpings universitet, 2008. 94 p.
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 1185
Sociala medier, virtuell etnografi, fildelning, gåvor
National Category
Computer Science
urn:nbn:se:liu:diva-11865 (URN)978-91-7393-892-1 (ISBN)
Public defence
2008-06-10, Visionen, Hus B, Campus Valla, Linköpings universitet, Linköping, 13:15 (English)

Article no. 1 is published 2004 in First Monday Vol 9, nr 12 and re-published 2005 in First Monday, Special Issue #1: Music and the Internet.

Available from: 2008-05-21 Created: 2008-05-21 Last updated: 2014-04-24

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