Internationalisation process of the firm: Scania's case in Poland
Independent thesis Advanced level (degree of Magister)Student thesis
The pressures of increased foreign competition can persuade a company to expand its business into international markets. In most cases, the motive is a search for improved cost efficiency or looking for the chance to expand and achieve growth. Swedish firms often develop their international operations in small steps rather than by making large foreign production investments at single points in time. Typically firms start exporting to a country via an agent, later establish a sales subsidiary, and eventually, in some cases, begin production in the host country. Such process was called Uppsala Model or Internationalisation Stage Model. The aim of this thesis is to investigate whether Uppsala Internationalisation Model apply to transition market such as Poland. The year 1989 was an important turning point in the history of the Polish economy. After a long period of isolation to the Western world, Poland opened its boarders not only for visitors and tourists, but also for foreign companies. Many of them have invested in production in Poland during the transition period. One of the Swedish investors present in Poland almost from the beginning of the transition process is Scania. Scania holds fourth position in the world in manufacturing trucks and buses, and the second place in Europe in sales of heavy trucks. Poland as a transition market attracted Scania for many different reasons such as market size, geographical location and future growth perspectives. Company's activities confirmed the assumption that Internationalisation Stage Model can be applied to transition country and can explain MNE's initial steps in the unknown environment.
Place, publisher, year, edition, pages
Ekonomiska institutionen , 2003. , 152 p.
International Master's Programme in Strategy and Culture, 2003:1
Social sciences, internationalisation, Uppsala Internationalisation Model, Poland, Scania, Multinational Enterprise
IdentifiersURN: urn:nbn:se:liu:diva-1678OAI: oai:DiVA.org:liu-1678DiVA: diva2:19002