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Om värld och bevakning: en studie av en företagslednings omvärldsbild och dess samband med omvärldsbevakningen
Linköping University, Department of Management and Economics.
Linköping University, Department of Management and Economics.
2003 (Swedish)Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
On Business and Intelligence : a study of a management's perception of the business context and its effects on the gathering of business information (English)
Abstract [en]

Background: Increasing globalization makes companies more influenced than before by actors and factors in their environment. For some this has lead to a more dynamic and complicated business context. Therefore it is of strategic importance to understand what is currently going on as well as to have a general idea of what the future brings.

Purpose: To contribute to a deeper understanding of how a corporate management can perceive its business environment and how it affects he gathering of business information from a strategic perspective.

Realisation: In-depth interviews were conducted with all four members of the management in the studied company, Volvo Competence Center in Skovde, Sweden.

Conclusions: The company's business context was perceived predominantely congruently by the management. Business intelligence was found to be linked mostly to personal areas of resposibility. A model was produced to show the connection between perception of environment and gathering of business information, and VCC was applied in this model.

Place, publisher, year, edition, pages
Ekonomiska institutionen , 2003. , 89 p.
Master Thesis in Business Administration (Magisteruppsats från Internationella ekonomprogrammet), 2003:35
Keyword [en]
Business and economics, Business intelligence, perception, Volvo Competence Center
Keyword [sv]
National Category
Economics and Business
URN: urn:nbn:se:liu:diva-1726OAI: diva2:19051
Available from: 2003-05-26 Created: 2003-05-26

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