Om värld och bevakning: en studie av en företagslednings omvärldsbild och dess samband med omvärldsbevakningen
Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
On Business and Intelligence : a study of a management's perception of the business context and its effects on the gathering of business information (English)
Background: Increasing globalization makes companies more influenced than before by actors and factors in their environment. For some this has lead to a more dynamic and complicated business context. Therefore it is of strategic importance to understand what is currently going on as well as to have a general idea of what the future brings.
Purpose: To contribute to a deeper understanding of how a corporate management can perceive its business environment and how it affects he gathering of business information from a strategic perspective.
Realisation: In-depth interviews were conducted with all four members of the management in the studied company, Volvo Competence Center in Skovde, Sweden.
Conclusions: The company's business context was perceived predominantely congruently by the management. Business intelligence was found to be linked mostly to personal areas of resposibility. A model was produced to show the connection between perception of environment and gathering of business information, and VCC was applied in this model.
Place, publisher, year, edition, pages
Ekonomiska institutionen , 2003. , 89 p.
Master Thesis in Business Administration (Magisteruppsats från Internationella ekonomprogrammet), 2003:35
Business and economics, Business intelligence, perception, Volvo Competence Center
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-1726OAI: oai:DiVA.org:liu-1726DiVA: diva2:19051