Strategisk analys av den svenska byggbranschen- En studie av JM, NCC, PEAB OCH SKANSKA
Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
Strategic Analysis Based on the Swedish Construction Industry : A Survey on JM, NCC, PEAB AND SKANSKA (English)
Background: The construction industry is Sweden’s single most important industry branch with a significant influence on Sweden’s wealth. The political restrictions that once controlled the industry are today almost gone. This combined with an unbalanced supply and demand situation on the Swedish constructions market, caused by urbanisation, has led to increased pressure on the Swedish construction companies who now are forced to find new methods in their struggle to contain or increase their competitive advantage.
Purpose: The purpose of this thesis is to survey: which strategic variables are of great importance in today’s Swedish construction industry with focus on the four main actors, JM, NCC, PEAB and Skanska. Furthermore is the purpose to give these actors advice regarding how to contain or increase their competitive advantage.
Method: This thesis takes the shape of a case study even if not all the criteria’s embedded in this line of academic study has been reached. The thesis is mainly built upon five interviews conducted with the four companies and with an expert in the construction field. During the creation of this thesis information has also been gathered through publications such as industry literature annual statements and scientific journals.
Conclutions: We have reached the conclusion that the studied companies, in several aspects, acts as if the industry still where regulated, the main reason for this behaviour is, according to us, the conservative thinking. Therefore we see a great potential for development and use of partnering in the construction process between the involved companies. We also see that cost benefits can be realised trough the development of prefabrication standards in the industry. It is also our opinion that cost benefits can be achieved through a centralised purchasing department.
Place, publisher, year, edition, pages
Ekonomiska institutionen , 2004.
Master Thesis in Business Administration (Magisteruppsats från Ekonomprogrammet), 2004:33
Business and economics, strategy, industry analysis, construction industry, Partnering, prefabrication
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-1800OAI: oai:DiVA.org:liu-1800DiVA: diva2:19126