The Internationalization Process of a Brazilian Company- A study of the Uppsala and the Network Models applied to a Brazilian company
Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
Internationaliseringsprocessen av ett brasilianskt företag : En studie av Uppsala- och Nätverksmodeller applicerad på ett brasilianskt företag (Swedish)
Background: The Uppsala and Network Models of Internationalization belong to the Nordic School and were created based on Swedish companies. Is that possible to apply these models to a Brazilian context? Brazilian companies are becoming more international and expanding to foreign markets, and this study is going to exam if the Nordic schools models can be used to explain the internationalization process of a Brazilian company.
Purpose: The purpose of this thesis is to exam if the proposition, that states that the Uppsala and the Network Models combined can explain the internationalization process of a Brazilian company, is correct.
Method: To collect material for this thesis an interview with the case company was done and also secondary data was used from the company.
Results: It is possible to state that the combination of the two models is able to explain the internationalization process of the studies Brazilian company. It is also possible to state that where the Uppsala Models lacks explanation value, the Network Model can be applied.
Place, publisher, year, edition, pages
Ekonomiska institutionen , 2004.
Master Thesis in Business Administration (Magisteruppsats från Internationella ekonomprogrammet), 2004:31
Business and economics, Internationalization process, Uppsala Model, Network Model
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-2184OAI: oai:DiVA.org:liu-2184DiVA: diva2:19514