First Impressions Last. A Kansei Engineering Study on Laminate Flooring at Pergo.
Independent thesis Basic level (professional degree)Student thesis
The long-term goal of this project has been to help strengthen the customer focus at the product development department of Pergo. To achieve this a Kansei Engineering case study was performed, to provide information about the chosen customer group, the contract market.
Kansei Engineering is a Japanese methodology for gathering and analysing information about the relation between the customer’s impression of a product and the actual physical properties of that same product.
The results show clear differences between the flooring entrepreneurs and the architects in their average ratings. The factor analysis led to four factors that are important when this group of customers evaluates laminate flooring, namely Reliable and practical, Modern design, Classic style and Nice and solid.
The regression analysis was done both on the 17 Kansei-words and on the factors. The type of decor and surface were found to have most influence on the customer’s impressions. Among the surfaces matt oiled turned out to be most popular and for most of the Kansei-words, the unexpected combination of wood- like decor and tile-format was rated the most positive.
Place, publisher, year, edition, pages
Institutionen för konstruktions- och produktionsteknik , 2004.
Technology, customer focus, survey, affective engineering
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-2689ISRN: LITH-IKP-EX--04/2201--SEOAI: oai:DiVA.org:liu-2689DiVA: diva2:20030