liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Personal data and direct marketing: Coase Theorem on EU Directive 95/46/EC
Linköping University, Department of Management and Economics.
2000 (English)Independent thesis Advanced level (degree of Magister)Student thesis
Abstract [en]

The right to personal data is compared with the right to land. The concept of rights may be regarded as bundles of rights of which the right to use of scarce resources, the right to exclude and the right transfer rights are the most important ones. The development of Information Technology has reduced considerably the cost of using personal data leadingto an increased use of the data in the context of direct marketing by different firms. However, the use and processing of personal data may cause externalities, both positive and negative ones, on the individual to whom the data relates. This situation can be analysed with the Coase Theorem, where the transaction costs have important function. In a state of zero transaction costs the parties, firms and individuals, can make agreements of an optimal use of the personal data, independently of the assignments of rights to the personal data. Such agreements internalise further the externalities. However, in the real life the transaction costs are high meaning that the assignments of rights are most significant leading to that the externalities remain. To pass by the problem of transaction costs and externalities, zoning procedure with transference of rights can be used. The background of bundles of right to personal data together with the Coase Theorem and zoning procedure are applied to the Directive 95 /46/EC adopted by the European Union regarding the processing of personal data and the protection of privacy. This Directive may however be interpreted in different ways leading to that the assignment of rights and level of direct marketing is different between Member States.

Place, publisher, year, edition, pages
Ekonomiska institutionen , 2000. , 43 p.
Series
Master Thesis in Economics, 2000:07
Keyword [en]
Economics, Personal Data, Bundles of Rights, Direct Marketing, Send Outs, Externalities, Privacy, crowding effect, sorting cost, Coase Theorem, Zoning, Information Broker, Consent
Keyword [sv]
Nationalekonomi
National Category
Economics
Identifiers
URN: urn:nbn:se:liu:diva-647OAI: oai:DiVA.org:liu-647DiVA: diva2:21833
Uppsok
samhälle/juridik
Available from: 2000-08-06 Created: 2000-08-06

Open Access in DiVA

fulltext(750 kB)322 downloads
File information
File name FULLTEXT01.pdfFile size 750 kBChecksum MD5
f25bacc0fffb3d4a26ab33639c37d36ec490e9798ab24a1ec80cfa7d8f86e7a9753731a4
Type fulltextMimetype application/pdf

By organisation
Department of Management and Economics
Economics

Search outside of DiVA

GoogleGoogle Scholar
Total: 322 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 538 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf