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Advocacy for Effective Activism
Linköping University, The Tema Institute.
Linköping University, The Tema Institute.
2006 (English)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

The Movement Action Plan (MAP) was created by Bill Moyer (1933-2002), an experienced activist engaged in movements for civil rights, peace and the environment, as he believed activists need to become aware of the roles they and their organisations are playing in the larger social movement in order to become successful. MAP is a practical strategy and action-planning model as well as a “how-to-do it” analytical tool for evaluating and organising social movements. The aim of this study is to investigate if the success of the Swedish Society for Nature Conservation (SSNC) can be explained by the MAP model through a triangulation of methods; quantitative content analysis of the SSNC’s action plans and annual reports (2000-2005), as well as qualitative interviews with employees at the SSNC. Throughout the research materials and interviews, the organisation clearly demonstrates that they advocate as effective activists according to Moyer. The overall conclusion from this research is that Moyer’s tools to a great extent already is utilised, and that this could explain the SSNC’s success in transforming from a small group of educated elites into becoming a social movement.

Place, publisher, year, edition, pages
Universitetsbibliotek , 2006. , 34 p.
Keyword [en]
Advocacy, activism, Bill Moyer, SSNC
National Category
Other Social Sciences not elsewhere specified
URN: urn:nbn:se:liu:diva-6746ISRN: LIU-TEMA/MV-C--06/06--SEOAI: diva2:21970
2006-06-07, K21, Kåkenhus, Norrköping, 11:30
Available from: 2006-09-11 Created: 2006-09-11

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