Den elektroniska handeln och Relationen mellan Kund och Leverantör -Ett kundperspektiv
Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
Electronic commerce and the Relations between Customers and Suppliers -A customer perspective (English)
Background: Commerce over the Internet has exploded in recent years. For many companies it has become a necessity to offer their products overthe Internet. This new market ought to change the conditions for relations between customers and suppliers.
Purpose: Our aim is to describe and analyse the factors that influence the relations between customers and suppliers, from a customer view, when commerce is conducted over the Internet.
Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet.
Conclusion: Internet opens up new possibilities for custom designed offers. The customers however still want a human interaction with their supplier. The degree of interaction and the demands placed on the relations depends on factors like the complexity and the economic value of the product to be purchased.
Place, publisher, year, edition, pages
Ekonomiska institutionen , 2000. , 86 p.
Master Thesis in Business Administration (Magisteruppsats från Ekonomprogrammet), 2000:20
Business and economics, Internet, e-commerce, relations, B2B, Aman
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-683OAI: oai:DiVA.org:liu-683DiVA: diva2:22016