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Den elektroniska handeln och Relationen mellan Kund och Leverantör -Ett kundperspektiv
Linköping University, Department of Management and Economics.
Linköping University, Department of Management and Economics.
Linköping University, Department of Management and Economics.
2000 (Swedish)Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
Electronic commerce and the Relations between Customers and Suppliers -A customer perspective (English)
Abstract [en]

Background: Commerce over the Internet has exploded in recent years. For many companies it has become a necessity to offer their products overthe Internet. This new market ought to change the conditions for relations between customers and suppliers.

Purpose: Our aim is to describe and analyse the factors that influence the relations between customers and suppliers, from a customer view, when commerce is conducted over the Internet.

Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet.

Conclusion: Internet opens up new possibilities for custom designed offers. The customers however still want a human interaction with their supplier. The degree of interaction and the demands placed on the relations depends on factors like the complexity and the economic value of the product to be purchased.

Place, publisher, year, edition, pages
Ekonomiska institutionen , 2000. , 86 p.
Series
Master Thesis in Business Administration (Magisteruppsats från Ekonomprogrammet), 2000:20
Keyword [en]
Business and economics, Internet, e-commerce, relations, B2B, Aman
Keyword [sv]
Ekonomi
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:liu:diva-683OAI: oai:DiVA.org:liu-683DiVA: diva2:22016
Uppsok
samhälle/juridik
Available from: 2000-09-21 Created: 2000-09-21

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf