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Presentationsbroschyr för livsstilsmagasin
Linköping University, Department of Science and Technology. Linköping University, The Institute of Technology.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesisAlternative title
A presentationbroschyre for a lifestyle magazine (English)
Abstract [en]

The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions “What does clients and local company owners want to achieve from their advertising in newspapers and magazines?” and “How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients?”. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed  magazines, both nationally and locally, is extremely wide and has many similar competitors. Although there is still room for all of them, since advertising in newspapers and magazines are highly appreciated and well used. But in order for a magazine to recruit clients on this market, it is most important to distinguish oneself from competitors and offer something special. What has also been stated in this essay is that company owners who advertises in magazines and newspapers in Linköping and Norrköping wants to be treated professionally, be offered smart solutions and also good prices.

Place, publisher, year, edition, pages
2009. , 81 p.
Keyword [sv]
Grafisk design, magasin, tidningar
National Category
Other Engineering and Technologies not elsewhere specified Humanities
URN: urn:nbn:se:liu:diva-19268ISRN: LiU-ITN-TEK-G--09/027--SEOAI: diva2:223955
Subject / course
Graphics Design and Communication
Fine Art
Available from: 2009-06-23 Created: 2009-06-15 Last updated: 2013-06-27Bibliographically approved

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Johansson Bohm, Anna
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