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Adopting small-scale production of electricity
Linköping University, The Tema Institute, Technology and Social Change. Linköping University, Faculty of Arts and Sciences.
Linköping University, The Tema Institute, Technology and Social Change. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0001-7694-7397
2009 (English)In: eceee 2009 Summer Study. Act! Innovate! Deliver!Reducing energy demand sustainably. Conference proceedings., Stockholm: eceee secretariat , 2009, 1705-1713 p.Conference paper (Refereed)
Abstract [en]


In Sweden in 2008, a 'new' concept for small-scale electricity production attracted massive media attention. This was mainly due to the efforts of Swedish company Egen El, which is marketing small-scale photovoltaics (PVs) and wind turbines to households, both homeowners and tenants. Their main selling point is simplicity: their products are so easy to install that everyone can do it. Autumn 2008 also saw IKEA announce that within three years it would market solar panels. How, then, do households perceive these products? Why would households choose to buy them? How do households think about producing their own electricity?

Analysis of material based on in-depth interviews with members of 20 households reveals that environmental concerns supply the main motive for adopting PVs or micro wind power generation. In some cases, the adopting households have an extensively ecological lifestyle and such adoption represents a way to take action in the energy area. For some, this investment is symbolic: a way of displaying environmental consciousness or setting an example to others. For still others, the adoption is a protest against 'the system' with its large dominant actors or is a way to become self-sufficient. These microgeneration installations are rejected mainly on economic grounds; other motives are respect for neighbours and difficulties finding a place to install a wind turbine.

Place, publisher, year, edition, pages
Stockholm: eceee secretariat , 2009. 1705-1713 p.
Keyword [en]
PVs, wind turbine, small-scale energy production, electricity, microgeneration, innovation, Sweden, household, consumer, motivation, adoption, rejection
National Category
Social Sciences Interdisciplinary Other Social Sciences not elsewhere specified
URN: urn:nbn:se:liu:diva-19483ISBN: 978-91-633-4454-1OAI: diva2:225166
Egen El för en hållbar utveckling
Available from: 2009-06-24 Created: 2009-06-24 Last updated: 2014-10-08

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