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Towards the mass customization of mobile telephones: current strategy and scenarios for realization at Ericsson
Linköping University, Department of Mechanical Engineering. Linköping University, The Institute of Technology.
Linköping University, Department of Mechanical Engineering. Linköping University, The Institute of Technology.ORCID iD: 0000-0003-1646-5817
2001 (English)In: Proceedings of the 16th International Conference on Production Research, 2001Conference paper, Published paper (Refereed)
Abstract [en]

The paradigm of Mass Production is being challenged in a number of industries where fragmented markets and the customer's desire for individualized products have become the norm. In the largest consumer electronics industry in the world, that of mobile telephones, manufacturers are well aware of these trends. Many of these same manufacturers are responding with Mass Customization, which has been defined as customized production at Mass Production efficiency and speed. This research, conducted at Ericsson Mobile Communications AB in Sweden, explores the implications of implementing a Mass Customization strategy for the production of mobile telephones. The paper begins with an objective presentation of Mass Customization, which lays the foundation for a discussion of the strategy's applicability at Ericsson and in the mobile telephone industry as a whole. The study focused on the past, present, and projected roles of customized production at the company, and investigated its potential for Mass Customization in the future. Two frameworks from the customized manufacturing literature guided the data collection and analysis in the case. Findings from the study point towards minimal, yet increasing customization at Ericsson, and highlight recent efforts towards the realization of increasingly customer-focused production there. The applicability of different Mass Customization scenarios for Ericsson and its industry is also discussed.

Place, publisher, year, edition, pages
2001.
Keyword [en]
manufacturing strategy, mass customization, mobile communications industry
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-14109OAI: oai:DiVA.org:liu-14109DiVA: diva2:22651
Conference
The 16th International Conference on Production Research, 29 July - 3 August, Prague, Czech Republic
Available from: 2006-11-01 Created: 2006-11-01 Last updated: 2016-09-26
In thesis
1. Collaborative Product Introduction within Extended Enterprises
Open this publication in new window or tab >>Collaborative Product Introduction within Extended Enterprises
2005 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The trend of outsourcing within the electronic industry has contributed to the creation of new types of extended enterprises. These extended enterprises must be able to manage a challenging situation with shorter product life cycles and increased collaboration between companies during the vital product introduction process. For the electronic industry, which is currently acting in an “era of hyper-competition”, it is a challenge to implement an efficient and flexible collaboration within an extended enterprise during the product introduction process. In the product introduction process, a product design is prepared for and transferred into production.

During the course of this research, the electronic industry has changed continuously. Empirical data were first collected within an Original Equipment Manufacturer (OEM) that was responsible for its own production. Based on a strategic decision at the OEM, a new extended enterprise was established. In general, these new extended enterprises within the electronic industry consist of: a “product owner” in the form of an OEM that owns the product design and its brand; a “producer” in the form of an Electronic Manufacturing Services (EMS) company that is responsible for the production; and suppliers of services, material, components, equipment etc. However, in the later stages of this research the studied EMS was responsible for the product introduction, production and distribution of the product to the end user. In order to compare and contrast trends and lessons learned in similar industries, case studies within the mechanical engineering and aerospace industries also were performed.

The dissertation primarily describes the process of collaborative product introduction (PI) within the electronic industry, and presents among other things a number of general conditions for efficient collaborative PI within an EE in that industry. First, a clearly communicated definition of what is included in product introduction is needed. A second condition is that early participation from all involved partners in the EE’s product introduction process supports efficient collaboration. Third, clear communication and information handling within the extended enterprise – both internally and externally – was found to facilitate collaboration. Fourth, business approaches should be built on trust, reliability and respect for each other’s competence. Finally, the importance of cultural awareness, both between different companies and countries, cannot be ignored. This research also presents a framework for supporting collaborative product introduction within an extended enterprise, which serves to both synthesize and summarize much of the research.

Place, publisher, year, edition, pages
Institutionen för konstruktions- och produktionsteknik, 2005
Series
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 943
Keyword
Technology, Outsourcing, Electronic industry, Original Equipment Manufacturer (OEM), Electronic Manufacturing Services (EMS), Product Introduction (PI), Product introduction, Industrialization, Collaboration, Extended Enterprises, Company networks, Production Engineering, TEKNIKVETENSKAP
National Category
Engineering and Technology
Identifiers
urn:nbn:se:liu:diva-7668 (URN)91-85297-94-1 (ISBN)
Public defence
2005-06-10, C3, Hus C, Campus Valla, Linköpings universitet, Linköping, 10:15 (English)
Opponent
Supervisors
Note
On the day of the public defence the status of article VIII was Accepted and the title was "Coordination in Collaborative Manufacturing Mega-Networks: Observations from a Case in the Commercial Aerospace Industry".Available from: 2006-11-01 Created: 2006-11-01 Last updated: 2016-09-26
2. Production systems for mass customization: bridging theory and practice
Open this publication in new window or tab >>Production systems for mass customization: bridging theory and practice
2004 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Today's siruation of rapid technological change and globalization is forcing businesses throughout the world to dramatically rethink their approaches for commercial success. At the same time, customer demands for quickly delivered product variety at a reasonable price - even down to a lot size of one - is fast becoming the rule rather than exception in a number of markets and industries.

In the literature, a number of popular manufacturing systems and their associated enablers are positioned as solutions for meeting the demands of this opportunistic yet challenging scenario of customized production. The literature has also showcased a number of ''best business practice" cases in the area of efficient yet flexible customercentric production - a combination often referred to as "mass customization" - but these empirical descriptions are relacively few and often lacking in detail. Despite the positioning of mass customization as the next great manufacturing paradigm to succeed mass production, and the abundance of theory concerning its characteriscics and virtues, the challenge of widespread mass customization realizacion remains. In practice, mass customization initiatives are often misguided, ad-hoc and/ or reaccive in nature, with many ending in failure.

While possible explanacions for these failures are many, a lack of capability may not be the culprit. In fact, there have been numerous technological and methodological advances in recent years that could facilitate the realization of mass customizacion. Rather, the difficulty may lie in effectively utilizing and combining these many enablers in successful systems for customized produccion. Not surprisingly, there appears to be a void of relevant frameworks that might aid manufacturers in capitalizing on the application of these numerous, already available enablers for mass customizacion, a view supported by this research's review of mass customization-related frameworks in the literature. Given this siruacion, it is little wonder that the gap between the theory of mass customization and its successful praccice in industry remains a wide one.

With the objective of bridging this gap, this research reflects on mass customization theory and best business practice descriptions while adding empirical data to the field through a number of case studies in Swedish industry. In the investigation of these cases, various theoretical tools from the literature are utilized for the purposes of data collection, analysis and presentation, and to illustrate any links between theory and practice. Observations from the case studies, along with various perspectives and reflections from the literature, are considered in the presentation of guiding principles behind, and requirements for, a new framework for the analysis and/ or design of a production system for mass customizacion. Previous work in this research can be seen as culminating not only in the discovery of the need for such a framework, but also as a primary source of empirical and theoretical informacion from which to draw in its initial development.

Place, publisher, year, edition, pages
Linköping: Linköpings universitet, 2004. 175 p.
Series
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 894
Keyword
Mass Customization
National Category
Engineering and Technology
Identifiers
urn:nbn:se:liu:diva-22563 (URN)1829 (Local ID)91-85295-32-9 (ISBN)1829 (Archive number)1829 (OAI)
Public defence
2004-09-24, Sal C3, Hus C, Linköpings Universitet, Linköping, 14:00 (Swedish)
Opponent
Available from: 2009-10-07 Created: 2009-10-07 Last updated: 2013-01-24
3. Product introduction within extended enterprises : description and conditions
Open this publication in new window or tab >>Product introduction within extended enterprises : description and conditions
2002 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

The trend of outsourcing within the electronic industry has contributed to the creation of new types of extended enterprises. These extended enterprises must be able to manage a challenging situation with shorter product life cycles, increased co-operation between companies during product development, more individualized products, etc.

In general, these new extended enterprises consist of: a "product owner" in the form of an Original Equipment Manufacturer (OEM) that owns the product design and its brand; a "producer" in the form of an Electronic Manufacturing Services (EMS) company that is responsible for the manufacturing; and suppliers of services, material, components, equipment etc. In some cases the producer has the responsibility for the product introduction process. In the product introduction process a product design is prepared for and transferred into production. The product introduction includes the design of the production system.

The challenging situation in the electronic industry demands an efficient and flexible manner of work during the product introduction process within an extended enterprise. The objective for this thesis is therefore to explore and describe, on a general level, factors, parameters, and conditions that are of importance for an efficient product introduction within an extended enterprise.

In the research empirical data were. first collected within an OEM that was responsible for its own manufacturing. Based on a strategic decision at the OEM a new extended enterprise was founded. This new extended enterprise consists of the original OEM as a product owner, an EMS as a producer with responsibility for product introduction and manufacturing, and their suppliers. After this strategic decision, further empirical data were collected within this newly founded extended enterprise.

The analysis of the empirical data made it possible to explore and describe a generic product introduction process. Furthermore, a generic structure of an extended enterprise is presented and the main conditions to fulfill in order to achieve an efficient product introduction within an extended enterprise are described. These main conditions are:

  1. A clear defmition of what is included in product introduction.
  2. Early participation from Production System Design in the product development project.
  3. Clear communication and information handling within the extended enterprise - both internally and externally.
  4. Business approaches built on trust, reliability and respect for each other's competence.
Place, publisher, year, edition, pages
Linköping: Linköpings universitet, 2002. 58 p.
Series
Linköping Studies in Science and Technology. Thesis, ISSN 0280-7971 ; 978
National Category
Engineering and Technology
Identifiers
urn:nbn:se:liu:diva-39880 (URN)51571 (Local ID)91-7373-457-8 (ISBN)51571 (Archive number)51571 (OAI)
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2016-09-26

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