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Snusförnuftiga barn och ungdomliga pensionärer: en studie om ålder i reklamfim
Linköping University, Department of Social and Welfare Studies.
2006 (Swedish)Independent thesis Advanced level (degree of Magister), 20 points / 30 hpStudent thesis
Abstract [en]

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers.

Place, publisher, year, edition, pages
Institutionen för samhälls- och välfärdsstudier , 2006. , 58 p.
Keyword [en]
TV commercials, seniors, consumers, role analysis.
Keyword [sv]
TV-reklam, pensionärer, konsumenter, rollanalys.
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:liu:diva-7671ISRN: LIU-ISV/SKA-D--06/43--SEOAI: diva2:22660
Available from: 2006-11-29 Created: 2006-11-29

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Department of Social and Welfare Studies
Social Sciences Interdisciplinary

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