Internet som ett strategiskt verktyg för småföretag
Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
Internet as a strategic tool for small companies (English)
Background: Internet is a new phenomenon; small companies have only used Internet a couple of years. Internet created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company.
Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies.
Delimitations: This thesis is limited to small manufactoring business to business companies.
Methodology: This thesis is based on interviews from five different companies. The purpose of the interviews was to collect information about how the companies use Internet today, but also to ask them what fields of application they see for the Internet in the future.
Result: Smallcompanies can use Internet as a strategic tool in many ways. Our study also shows that business to consumer theories can be used to explain phenomenon in the company and in its environment.
Place, publisher, year, edition, pages
Ekonomiska institutionen , 2001. , 120 p.
Master Thesis in Business Administration (Magisteruppsats från Ekonomprogrammet), 2001:36
Business and economics, Thomas Karlsson, strategi, internet, småföretag, marknadsföring
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-846OAI: oai:DiVA.org:liu-846DiVA: diva2:23230