liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Internet som ett strategiskt verktyg för småföretag
Linköping University, Department of Management and Economics.
Linköping University, Department of Management and Economics.
2001 (Swedish)Independent thesis Advanced level (degree of Magister)Student thesisAlternative title
Internet as a strategic tool for small companies (English)
Abstract [en]

Background: Internet is a new phenomenon; small companies have only used Internet a couple of years. Internet created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company.

Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies.

Delimitations: This thesis is limited to small manufactoring business to business companies.

Methodology: This thesis is based on interviews from five different companies. The purpose of the interviews was to collect information about how the companies use Internet today, but also to ask them what fields of application they see for the Internet in the future.

Result: Smallcompanies can use Internet as a strategic tool in many ways. Our study also shows that business to consumer theories can be used to explain phenomenon in the company and in its environment.

Place, publisher, year, edition, pages
Ekonomiska institutionen , 2001. , 120 p.
Series
Master Thesis in Business Administration (Magisteruppsats från Ekonomprogrammet), 2001:36
Keyword [en]
Business and economics, Thomas Karlsson, strategi, internet, småföretag, marknadsföring
Keyword [sv]
Ekonomi
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:liu:diva-846OAI: oai:DiVA.org:liu-846DiVA: diva2:23230
Uppsok
samhälle/juridik
Available from: 2001-08-14 Created: 2001-08-14

Open Access in DiVA

fulltext(1627 kB)968 downloads
File information
File name FULLTEXT01.pdfFile size 1627 kBChecksum SHA-1
495e6c5128079d9d3fc07a50a88abe76d130330e68695f63417e501204e94092c10cc0f8
Type fulltextMimetype application/pdf

By organisation
Department of Management and Economics
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 968 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 416 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf