Competitive Advantage: The Importance of Strategic Congruence, Integrated Control and Coherent Organisational Structure in the Production of Service.
2009 (Swedish)In: Nordisk workshop XIV i ekonomi- och verksamhetsstyrning, Stockholm., 2009Conference paper (Other academic)
The aim of this paper is to enhance our understanding of the ways in which service production can reinforce an organisation’s competitive advantage. In research on service management, many aspects of service industries have been discussed, but service production has not received the attention it deserves. This should change, as service production is important for strengthening a service organisation’s market position. In service production research the emphasis has long been on the level of client interaction within service production, implying that all organisations offering the same service should organise themselves in the same way based on the level of client interaction needed to provide that specific service. This is not the case. The framework for service production presented in this paper therefore includes the additional dimension of the organisation’s market position.
Place, publisher, year, edition, pages
competitive advantage, strategic congruence, integrated control, production of services
IdentifiersURN: urn:nbn:se:liu:diva-20727OAI: oai:DiVA.org:liu-20727DiVA: diva2:235796
Ingen tryckt proceeding.2009-09-182009-09-182009-09-27