liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The adaptation and standardization on websites of international companies: Analysis and comparison from websites of United States, Germany and Taiwan
Linköping University, Department of Management and Engineering.
Linköping University, Department of Management and Engineering.
2007 (English)Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
Abstract [en]

To find an appropriate balance between centralization and localization is a key factor for a successful international company. From a company perspective, this thesis tries to figure out if the different aspects such as organizational culture, national culture and industry sector determine the standardization or adaptation of companies' websites and which website features are affected. The internationalization typology of Barlett and Ghoshal has been used to classify 12 companies from 3 industry sector according to their international strategy. Then their websites in United States, Germany and Taiwan will be analysed to compare if the internationalization types among their websites correspond to the expected. The results show that the three aspects impact the appearence of their websites.

Place, publisher, year, edition, pages
Institutionen för ekonomisk och industriell utveckling , 2007. , 106 p.
Keyword [en]
websites, internationalization, adaptation, standardization, industry, national culture, organizational culture
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-9801ISRN: LIU-IEI-FIL-A--07/0046-SEOAI: oai:DiVA.org:liu-9801DiVA: diva2:24170
Presentation
2007-01-19, , C, Linköping Universitetet, 00:00
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-09-28 Created: 2007-09-28

Open Access in DiVA

fulltext(3968 kB)5434 downloads
File information
File name FULLTEXT01.pdfFile size 3968 kBChecksum SHA-1
de848a3065fb6df71091988a22df8eeeedaed23a4992b95bf39b4932dc0c08fe9ba78214
Type fulltextMimetype application/pdf

By organisation
Department of Management and Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 5434 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 812 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf