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Omedveten tankeverksamhet och beslutsfattande - en användarmanual: En studie i det omedvetnas beskaffenhet
Linköping University, Department of Computer and Information Science.
2008 (Swedish)Independent thesis Advanced level (degree of Magister), 20 points / 30 hpStudent thesisAlternative title
Unconscious Thought and Decision Making - A Users Manual : A Study in the Efficacy of the Non-Conscious (English)
Abstract [en]

The investigation aims to clarify to what extent non-conscious thought has efficacy in for instance decision making,and also examine some aspects of the question whether decisions are caused by free will. This is done by an analysisof new research in neuroscience, economics, the combination of the two within neuroeconomics, evolutionarytheory and especially the new theory of Unconscious thought (Nordgren & Dijksterhuis 2006), which will enjoyspecial scrutiny due to its recentness in the scientific field. A decision strategy ought to put high-level consciouscognition to use where it is most effective, and this is on a different level than the canonized one. Meta decisionmaking is decision making concerning which decisions ought to be made consciously. It is the area where the largestamount of freedom can be obtained wherein the largest amount of thought effort ought to be invested. There alsoseems to be no basis to assume that non-conscious decisions or for that matter emotively based decisions would beless "rational" than conscious ones. The strategy is also analyzed via happiness research to examine how to makedecisions render happiness rather than other values. The result stresses that one ought not to use economic or othermeasures in decision making, rather trust one's visceral intuitions to a larger extent since those are representations ofone's wishes. Empirical results established a connection between decision making, creativity and problem solvingpertaining to the evidence showing that also the latter benefits from unconscious thought rather than consciousthought. This new evidence ought to change our view of problem solving at large. Rather than it being a purelyconscious process one would reach better results in relying to a larger extent also on non-conscious processes.

Place, publisher, year, edition, pages
2008. , 68 p.
Filosofi, beslutsfattande, neurofilosofi, lyckoforskning, neuroekonomi
National Category
Philosophy Psychology (excluding Applied Psychology)
URN: urn:nbn:se:liu:diva-14724ISRN: LIU-IDA/KOGVET-A--08/006--SEOAI: diva2:24297
Available from: 2008-10-21 Created: 2008-09-21 Last updated: 2008-10-21Bibliographically approved

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