Similarity is More Important than Expertise: Accent Effects in Speech Interfaces
2007 (English)In: Proceedings of ACM CHI 2007 Conference on Human Factors in Computing Systems, 2007, 1553-1556 p.Conference paper (Refereed)
In a balanced between-participants experiment (N = 96)American and Swedish participants listened to touristinformation on a website about an American or Swedishcity presented in English with either an American orSwedish accent and evaluated the speakers’ knowledge ofthe topic, the voice characteristics, and the informationcharacteristics. Users preferred accents similar to their own.Similarity-attraction effects were so powerful that sameaccentsspeakers were viewed as being moreknowledgeable than different-accent speakers even whenthe information would be much better-known by theopposite-accent speaker. Implications for similarityattractionoverwhelming expertise are discussed.
Place, publisher, year, edition, pages
2007. 1553-1556 p.
National CategoryPsychology (excluding Applied Psychology)
IdentifiersURN: urn:nbn:se:liu:diva-28188OAI: oai:DiVA.org:liu-28188DiVA: diva2:248799
ACM CHI 2007 Conference on Human Factors in Computing Systems, San José, CA, USA, April 28 - May 3, 2007