The Importance of Industrial Service Strategies - Exploring the Service Offering within European Industrial Markets
2005 (English)In: IT in Business ITIB International Conference,2005, Linköping: EKI , 2005Conference paper (Refereed)
Industrial services are cinsidered increasingly important, also for traditionally productcentric manufacturing companies. Costumer demand, competition from third-party service providers, and technical possibilities drive many companies to develop more advanced service offerings, thereby creating greater customer value. Most likely, it can enhance competitiveness, give higher margins, and improve customer retention. A classification framwork for industrial service strategies is built up and applied when studying companies in four industries from a services marketing perspectives. Focus is on requirements, possibilities, and challenges related to increased service content and complexity....
Place, publisher, year, edition, pages
Linköping: EKI , 2005.
Industrial service offering, Strategic reorientation, Proactivity, Bundling
IdentifiersURN: urn:nbn:se:liu:diva-28823Local ID: 14013OAI: oai:DiVA.org:liu-28823DiVA: diva2:249635
CD skiva, ISBN 91-85299-82-02009-10-092009-10-092014-04-14