Marketing Progress and Buyer Behavior in the Middle East: A deep structure approach
1984 (English)Licentiate thesis, comprehensive summary (Other academic)
This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:
1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.
2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.
3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.
Place, publisher, year, edition, pages
Linköping: Linköpings universitet , 1984. , 116 p.
Linköping Studies in Science and Technology. Thesis, ISSN 0280-7971 ; 34
Deep structure, Middle -East Arabs, buyer behavior, buyer - seller relationship, Marketing progress, Arab's culture
IdentifiersURN: urn:nbn:se:liu:diva-30572Local ID: LIU-TEK-1984:17ISBN: 91-7372-880-2OAI: oai:DiVA.org:liu-30572DiVA: diva2:251395