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Marketing Progress and Buyer Behavior in the Middle East: A deep structure approach
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics, Industrial marketing.
1984 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:

1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.

2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.

3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.

Place, publisher, year, edition, pages
Linköping: Linköpings universitet , 1984. , 116 p.
Linköping Studies in Science and Technology. Thesis, ISSN 0280-7971 ; 34
Keyword [en]
Deep structure, Middle -East Arabs, buyer behavior, buyer - seller relationship, Marketing progress, Arab's culture
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-30572Local ID: LIU-TEK-1984:17ISBN: 91-7372-880-2OAI: diva2:251395
Available from: 2009-10-09 Created: 2009-10-09 Last updated: 2013-11-25Bibliographically approved

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Dadfar, Hossein
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