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The integration of e-business into mature and established companies: a business model approach
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Department of Management and Economics, Industrial marketing. Linköping University, Faculty of Arts and Sciences.
2005 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

The purpose ofthis dissertation is to explore and analyse the implications of the integration of e-business into mature and established companies and how e-business can contribute to business development. Changes in general and e-business in particular have the potential to penetrate different areas of a company and thus we ought to analyse how e-business is integrated into the entire company (both strategically and operationally) if we aim to understand how this happens. By using a holistic business model framework it is argued that we get a more complete picture and understanding of the integrating e-business.

The study is based on three case studies of mature and established, so-called bricks-and-mortar, companies that use e-business in various ways and to various extents.

Traditionally e-bus iness has primarily been used for cost reduction purposes especially regarding transaction costs. These relatively simple solutions, "low-hanging fruits", have all but been exhausted and thus companies turn their attention to more complex and value-adding solutions and ideas. As e-business becomes more complex it also becomes more integrated into the companies and the day-to-day activities. This also demands more interaction and integration with business processes as well as external actors such as customers. E-business has the potential to intluence companies in all dimensions of the business model framework forwarded here; in the Operative platforms, in the Offering. and regarding the Market positions. Furthermore. it is argued that much of companies' contemporary business development has a clear e-business ingredient.

Place, publisher, year, edition, pages
Linköping: Linköpings universitet , 2005. , 254 p.
Series
Dissertations from the International Graduate School of Management and Industrial Engineering, ISSN 1402-0793 ; 96Linköping Studies in Management and Economics. Dissertations, ISSN 0347-8920 ; 67
Keyword [en]
e-business, business model, integration, bricks-and-mortar, added value
Keyword [sv]
elektronisk handel
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:liu:diva-31178Local ID: 16918ISBN: 91-85457-13-2 (print)OAI: oai:DiVA.org:liu-31178DiVA: diva2:252001
Public defence
2005-09-30, Hörsal AUD 1, Linköpings tekniska högskola, Linköping, 10:15 (Swedish)
Available from: 2009-10-09 Created: 2009-10-09 Last updated: 2014-09-03Bibliographically approved

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Kindström, Daniel

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • de-DE
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  • sv-SE
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Output format
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