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Finding the path for innovation in the automotive industry
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics.
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics, Industrial marketing.
2004 (English)In: RADMA Conference,2004, 2004Conference paper (Refereed)
Abstract [en]

It is our assumption that economic growth can be described and measured but never fully explained at the macro level. For explanation and better understanding of the emergence of innovation and the innovation process it is necessary to conduct studies at the micro level, i.e. from the perspective of the actors themselves, in our case the involved companies. Eliasson and Eliasson (1996) and other influential scholars have analyzed what different actors are necessary in the innovation process. Together the different actors create accumulate competencies, which Eliasson calls competence blocs as did Dahmén (1950) before him. The purpose of this paper is to shed some light on understanding how these actors act and interact. To illustrate and to get a richer and more holistic view of the problem we have chosen to look at a dual perspective; describing the market activities undertaken by a young, technology-driven innovative firm and the response given by the buying organization. By comparing the young firm-s view of the market potential of the innovation with the view of the buying organization the aim is to conceptualize the innovative and entrepreneurial environment for product innovation and the -driving- actors in the automotive industry. The described firms are involved in the development of active safety applications in the automotive industry. This industry is characterized by strong ties between manufacturers and suppliers. Most of the dominating actors (both manufacturers and suppliers) were established many decades ago and the industry has thus a hard-to-penetrate, rigid structure. The young firm is a new entrant in this established structure. The results of the study are insights concerning the conditions governing a young innovative firm supplying an established manufacture firm in a mature industry and how established firms react to such a firm. Other insights concern the environment and the incentives that lead to innovative ideas.

Place, publisher, year, edition, pages
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-31769Local ID: 17593OAI: diva2:252592
Available from: 2009-10-09 Created: 2009-10-09

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Jönsson, PetterGrundström, Christina
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The Institute of TechnologyDepartment of Management and EconomicsIndustrial marketing
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