liu.seSearch for publications in DiVA
Change search
ReferencesLink to record
Permanent link

Direct link
The consumer's changing role: The case of recycling
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics, Logistics.ORCID iD: 0000-0001-8554-0687
EMM Jönköping International Business School.
2005 (English)In: Management of environmental quality, ISSN 1477-7835, Vol. 16, no 1, 77-86 p.Article in journal (Refereed) Published
Abstract [en]

Purpose - The emerging material flows of recycled goods have effects on roles, responsibilities and positions of a range of industrial actors, but also on the consumer as a part of the industrial recycling process. The purpose of the paper is to discuss the changing role and position of the final-product customer, the consumer, as recycling is introduced into the supply chain. Design/methodology/approach - This is a conceptual paper, building on theory and concepts from literature on marketing channels, industrial actors and material flows. Those concepts were developed basically for traditional forward material flows, while recycling complicates their application and further development. Findings - Through recycling the consumer is given a new role, as a supplier, however, not as a seller in traditional terms. This new nature of its role complicates the conception of the consumer's position, vis-à-vis the recycler. It also addresses the consumer seen as an economic entity vis-à-vis other actors. Originality/value - Including recycling in the concept of material flow structures and the consumer as an actor in industrial processes becomes more and more vital, both for theory development where this is still novel, and for practice, as the mechanisms of recycling and consumer behaviour need to be better described and understood for both industry and authorities. © Emerald Group Publishing Limited.

Place, publisher, year, edition, pages
2005. Vol. 16, no 1, 77-86 p.
Keyword [en]
Consumers, Recycling, Product Positioning
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-33398DOI: 10.1108/14777830510574362Local ID: 19414OAI: diva2:254221
Available from: 2009-10-09 Created: 2009-10-09 Last updated: 2015-06-02

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Huge-Brodin, Maria
By organisation
The Institute of TechnologyLogistics
In the same journal
Management of environmental quality
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 74 hits
ReferencesLink to record
Permanent link

Direct link