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DIY-Reailers' Development and Supplier Consequences - A Study of the Swedish DIY Market
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics, Industrial marketing.
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics.
2006 (English)In: The International Conference on Information Technology in Business ITIB,2006, Warsawa: Warsaw Agricultural University , 2006, 343- p.Conference paper, Published paper (Refereed)
Abstract [en]

In many business contexts large retailers are developing capabilities that together with their purchasing clout mean that they can act as gatekeepers to the end-customers and gain positions as channel captains and by this push more and more responsibility towards upstream suppliers. The purpose of this paper is to contribute to a better understanding of DIY-retailers, their development and consequences for their suppliers. Some emphasis will be put on suppliers of wood products. A framework for analysis is used, which can be divided into three analysis areas; (1) technical, (2) commercial, and (3) logistical consequences.

Place, publisher, year, edition, pages
Warsawa: Warsaw Agricultural University , 2006. 343- p.
Keyword [en]
Retailers, DIY, marketing channels, supplier consequences, wood products
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:liu:diva-34659Local ID: 22435OAI: oai:DiVA.org:liu-34659DiVA: diva2:255507
Available from: 2009-10-10 Created: 2009-10-10

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Nordigården, DanielRehme, Jakob

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