DIY-Reailers' Development and Supplier Consequences - A Study of the Swedish DIY Market
2006 (English)In: The International Conference on Information Technology in Business ITIB,2006, Warsawa: Warsaw Agricultural University , 2006, 343- p.Conference paper (Refereed)
In many business contexts large retailers are developing capabilities that together with their purchasing clout mean that they can act as gatekeepers to the end-customers and gain positions as channel captains and by this push more and more responsibility towards upstream suppliers. The purpose of this paper is to contribute to a better understanding of DIY-retailers, their development and consequences for their suppliers. Some emphasis will be put on suppliers of wood products. A framework for analysis is used, which can be divided into three analysis areas; (1) technical, (2) commercial, and (3) logistical consequences.
Place, publisher, year, edition, pages
Warsawa: Warsaw Agricultural University , 2006. 343- p.
Retailers, DIY, marketing channels, supplier consequences, wood products
IdentifiersURN: urn:nbn:se:liu:diva-34659Local ID: 22435OAI: oai:DiVA.org:liu-34659DiVA: diva2:255507