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Integrating E-business into Mature and Established Companies - Business Development Potential and Benefits
Linköping University, The Institute of Technology. Linköping University, Department of Management and Economics, Industrial marketing.
2006 (English)In: The International Conference on Information Technology in Business ITIB,2006, Warsawa: Warsaw Agricultura University , 2006, 185- p.Conference paper (Refereed)
Abstract [en]

Mature and established companies, so-called Bricks-and Mortars, are now beginning to integrate e-business into all aspects of both their operational and market environments. E-business is also becoming a pivotal part in many aspects of their business development efforts. Traditionally, focus has been on the B2C area, or e-commerce. With e-B2B making inroads into more and more companies and also considering the fact that B2B are significantly larger in terms of e.g. investments and transaction volumes it is imperative that the knowledge and understanding of the B2B arena, and aspecially in reference to so called bricks-and-mortars, increase. This paper looks at the benefits, and potential, or integrating e-business into mature and established companies and especially from a business development perspective.

Place, publisher, year, edition, pages
Warsawa: Warsaw Agricultura University , 2006. 185- p.
Keyword [en]
E-business, integration, Bricks-and-Mortars, B2B, benefits, business development
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-34661Local ID: 22437OAI: diva2:255509
Available from: 2009-10-10 Created: 2009-10-10

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Kindström, Daniel
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