Integrating E-business into Mature and Established Companies - Business Development Potential and Benefits
2006 (English)In: The International Conference on Information Technology in Business ITIB,2006, Warsawa: Warsaw Agricultura University , 2006, 185- p.Conference paper (Refereed)
established companies, so-called Bricks-and Mortars, are now
beginning to integrate e-business into all aspects of both their
operational and market environments. E-business is also becoming a
pivotal part in many aspects of their business development efforts.
Traditionally, focus has been on the B2C area, or e-commerce. With
e-B2B making inroads into more and more companies and also
considering the fact that B2B are significantly larger in terms of
e.g. investments and transaction volumes it is imperative that the
knowledge and understanding of the B2B arena, and aspecially in
reference to so called bricks-and-mortars, increase. This paper
looks at the benefits, and potential, or integrating e-business
into mature and established companies and especially from a
business development perspective.
Place, publisher, year, edition, pages
Warsawa: Warsaw Agricultura University , 2006. 185- p.
E-business, integration, Bricks-and-Mortars, B2B, benefits, business development
IdentifiersURN: urn:nbn:se:liu:diva-34661Local ID: 22437OAI: oai:DiVA.org:liu-34661DiVA: diva2:255509