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On customer value: a study of the IT supplier Atea and three of its customers
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
2007 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). In order to do that, the company eliminated retailers, wholesalers and distributors in its supply chain (Chopra and Meindl, 2004). Rapid deliveries of tailor-made computers and competitive price were the result of an efficient build-to-order strategy that outdid many IT competitors.

(First paragraph of the introduction. No abstract available)

Place, publisher, year, edition, pages
Linköping: Linköpings universitet , 2007. , 136 p.
Dissertations from the International Graduate School of Management and Industrial Engineering, ISSN 1402-0793 ; 110Linköping Studies in Science and Technology. Thesis, ISSN 0280-7971 ; 1321
Keyword [en]
customer value, selection process, offering content, offering process, customer value assessment
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-39013Local ID: 46411ISBN: 978-91-85831-53-1OAI: diva2:259862
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2013-10-23

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