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Integrated Product and Service Engineering Enabling Mass Customization
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Assembly technology.ORCID iD: 0000-0003-2552-3636
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Environmental Technology and Management.
Linköping University, The Institute of Technology. Linköping University, Department of Mechanical Engineering, Assembly technology.
Tokyo Metropolitan University.
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2007 (English)In: International Conference on Production Research,2007, 2007, 1-6 p.Conference paper, Published paper (Refereed)
Abstract [en]

Manufacturing companies face many challenges today. One of these is how to successfully meet increasingly diverse customer needs. This paper elucidates, from several perspectives, how mass customization could be enabled using integrated product and service engineering. BT Products AB (BT) produces forklift trucks in Sweden that are customized and sold through various kinds of product offerings, which are also customer-tailored. By doing so, BT can offer their customers increased value through customized product service offerings. This paper shows, through a case study at BT, how the customization issues are tackled by the company. Though the development of products and services is conducted in separate organizations at BT, the company has managed to create successful customized offerings for its customers. However, with a more integrated development BT could become even more successful in its customer offerings.

Place, publisher, year, edition, pages
2007. 1-6 p.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-39786Local ID: 51218ISBN: 978-956-310-751-7 (print)OAI: oai:DiVA.org:liu-39786DiVA: diva2:260635
Conference
ICPR -19, The Development of Collaborative Production and Service Systems in Emergent Economies
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2016-04-12

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Sundin, ErikLindahl, MattiasComstock, Mica

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