Similarity is more important than expertise: accent effects in speech interfaces
2007 (English)In: CHI '07 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, New York, NY, USA: ACM , 2007, 1553-1556 p.Conference paper (Refereed)
In a balanced between-participants experiment (N = 96) American and Swedish participants listened to tourist information on a website about an American or Swedish city presented in English with either an American or Swedish accent and evaluated the speakers' knowledge of the topic, the voice characteristics, and the information characteristics. Users preferred accents similar to their own. Similarity-attraction effects were so powerful that same-accents speakers were viewed as being more knowledgeable than different-accent speakers even when the information would be much better-known by the opposite-accent speaker. Implications for similarity-attraction overwhelming expertise are discussed.
Place, publisher, year, edition, pages
New York, NY, USA: ACM , 2007. 1553-1556 p.
IdentifiersURN: urn:nbn:se:liu:diva-40187DOI: 10.1145/1240624.1240859Local ID: 52577OAI: oai:DiVA.org:liu-40187DiVA: diva2:261036
The SIGCHI Conference on Human Factors in Computing Systems, April 30-May 03, San Jose, CA, USA