The objective of this paper is to describe aspects of and provisions for industrial interaction design that influence approaches to design management within system and software development.Traditional product and service industries have developed design management systems over a long period oftime. Some of the effects of the work performed during the 80’s and 90’s can be seen in standards, such as the British Standards series, in classical texts (Gorb, 1990; Svengren, 1995; Ulrich & Eppinger, 2003), or in best practice books (Bruce & Bessant, 2002; Bruce & Jevnaker, 1998). Typically these assume a product development process where (re)production is separate from design. For the software and system development industries there have been little general work of similar kind. The kind of problems for design resemble the complexity describe by Sebastian (2005). As a background to the three cases we will review, the view of interaction design and design management that will be held throughout the paper will be presented.