Sweden, which recently separated the church from the public sphere and is said to be one of the most secularized societies in the world, instead has allowed the public domain to be colonized by new, spiritualized practices. Not only business corporations, but also Swedish authorities purchase such courses and services for their employees. Sold as therapy, the services of new spiritual leaders offer anti-stress techniques to prevent burn-out, or leaders are trained to develop their leadership in coaching activities, often imbued with rhetoric from New Age spirituality. In this article I discuss two practices in contemporary Sweden, The Journey with leaders who present themselves as "authorized therapists- and Human Dynamics, which sells courses to Swedish public schools. These new practices, which in the 1970s would have been classified as New Age and restricted to the private domain, are trying and have partly succeeded to navigate into the public domain of Swedish society.