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Shifting from Product Sales to Offerings - Approaching Customers from Two Directions
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics .
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics .ORCID iD: 0000-0002-4081-9737
2008 (English)In: European Marketing Academy EMAC Conference,2008, 2008Conference paper, Published paper (Refereed)
Abstract [en]

  

Place, publisher, year, edition, pages
2008.
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Engineering and Technology
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URN: urn:nbn:se:liu:diva-42552Local ID: 65799OAI: oai:DiVA.org:liu-42552DiVA: diva2:263409
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2014-04-14

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Kindström, DanielKowalkowski, Christian

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