Buying Enhanced Service Offerings: Literature Review and Research Directions
2008 (English)In: AMA ServSIG International Research Conference,2008, 2008Conference paper (Other academic)
increasing global competition and commoditisation of technologies,
many product-oriented firms are seeking new ways on competing.
Instead of only delivering products supplemented by various kinds
of relatively simple services they are repositioning their
offerings as well as their relationship with their customers by
offering more comprehensive services such as full maintenance
contracts and business solutions.
Prior literature has provided several definitions and descriptions
of such offerings, as well as the reasons for going in this
direction and the paths needed to undertake to become providers of
such offerings. It typically implicitly or explicitly assumes that
buyers are interested in such offerings, or even drive the
development in this direction, since such offerings are supposed to
provide more value to the buyers. There are, however, also
indications that buyers are not that interested in such offerings.
They may not only increase costs but also the risk of losing
critical knowledge. However, there appears to be no systematic
attempts to review and synthesize what has been written about this
topic from the perspective of the buying firm. Thus, the aim of
this paper is to review this literature and to suggest some avenues
deserving further research.
Place, publisher, year, edition, pages
purchasing services solutions review
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-42794Local ID: 68820OAI: oai:DiVA.org:liu-42794DiVA: diva2:263651