The next step for e-business among mature and established companies: a focus on revenue and differentiation instead of costs
2008 (English)In: International Journal of Electronic Business, ISSN 1470-6067, Vol. 6, no 5, 462-475 p.Article in journal (Refereed) Published
Abstract: For brick and mortar companies, e-business has primarily been used to lower transaction costs. Reasons for this are the relatively low risks involved, the rather unsophisticated understanding of the technology among top management, and that cost reductions provide an easy and measurable return on investment. Today, however, there is a clear trend that shows that brick and mortar companies are using e-business not only to enable growth through extended and refined offerings but also to expand their markets. Based on a study of two industrial brick and mortar companies this paper explores possible avenues for companies to extend their offerings and market by using e-business.
Place, publisher, year, edition, pages
2008. Vol. 6, no 5, 462-475 p.
e-business; industrial offerings; revenue; value creation; differentiation; electronic business; mature companies; established companies
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-43462DOI: 10.1504/IJEB.2008.021182Local ID: 73919OAI: oai:DiVA.org:liu-43462DiVA: diva2:264321