Contradicting views on creativity obstacles in efficient new product development
2008 (English)In: The Proceedings of the XIX ISPIM Conference: Open Innovation: Creating Products and Services through Collaboration, Frankrike: ISPIM , 2008Conference paper (Refereed)
In this paper we aim to identify major obstacles for creativity in organizations characterized by a high focus on product development efficiency. The way these obstacles are perceived by the different individuals involved in product development is investigated. Different perceptions are compared and the contradictory views on creativity obstacles in product development are discussed. From our study, nine creativity obstacles relevant for organizations with a strong focus on efficiency emerge. These barriers were mainly related to the professional environment, e.g. “short-term efficiency focus” can be related to time constraints, while “unclear innovation strategy” concerns a lack of goals. Also barriers related to the environment emerged, i.e. “no forum for capturing ideas” exists. Self-imposed barriers, like the lack of interest for innovation, did not emerge in this study. Our case company seems to have problems in finding structures for balancing the demands on product development efficiency and creativity.
Place, publisher, year, edition, pages
Frankrike: ISPIM , 2008.
New product development; Creativity; Lean product development; Innovation; Obstacles
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-43477Local ID: LIU-IEI-R--08/0049--SEISBN: 978-952-214-594-9OAI: oai:DiVA.org:liu-43477DiVA: diva2:264336
XIX ISPIM Conference. Open Innovation: Creating Products and Services through Collaboration, 15-18 June, Tours, France