liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Dynamics of value co-creation in buyer-supplier relationships
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics .ORCID iD: 0000-0002-4081-9737
Ashridge Business School.
2008 (English)In: Australian and New Zealand Marketing Academy ANZMAC Conference 2008,2008, Sydney: School of Marketing, University of Western Sydney , 2008Conference paper, Published paper (Refereed)
Abstract [en]

This paper investigates how a service-dominant logic of marketing impacts on the interrelationships between value proposition, value-in-use, and customer perceived value in a dynamic supplier-buyer relationship. Value propositions have different foci which place more or less emphasis on value-in-use. A framework is presented which provides a basis for better understanding the dynamics of value co-creation in business-to-business relationships.

Place, publisher, year, edition, pages
Sydney: School of Marketing, University of Western Sydney , 2008.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-43557Local ID: 74167OAI: oai:DiVA.org:liu-43557DiVA: diva2:264417
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2014-04-14

Open Access in DiVA

No full text

Authority records BETA

Kowalkowski, Christian

Search in DiVA

By author/editor
Kowalkowski, Christian
By organisation
The Institute of TechnologyIndustrial Marketing and Industrial Economics
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 109 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf