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Dynamics of value co-creation in buyer-supplier relationships
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics .ORCID iD: 0000-0002-4081-9737
Ashridge Business School.
2008 (English)In: Australian and New Zealand Marketing Academy ANZMAC Conference 2008,2008, Sydney: School of Marketing, University of Western Sydney , 2008Conference paper (Refereed)
Abstract [en]

This paper investigates how a service-dominant logic of marketing impacts on the interrelationships between value proposition, value-in-use, and customer perceived value in a dynamic supplier-buyer relationship. Value propositions have different foci which place more or less emphasis on value-in-use. A framework is presented which provides a basis for better understanding the dynamics of value co-creation in business-to-business relationships.

Place, publisher, year, edition, pages
Sydney: School of Marketing, University of Western Sydney , 2008.
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-43557Local ID: 74167OAI: diva2:264417
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2014-04-14

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Kowalkowski, Christian
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ReferencesLink to record
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