Dynamics of value co-creation in buyer-supplier relationships
2008 (English)In: Australian and New Zealand Marketing Academy ANZMAC Conference 2008,2008, Sydney: School of Marketing, University of Western Sydney , 2008Conference paper (Refereed)
This paper investigates how a service-dominant logic of marketing impacts on the interrelationships between value proposition, value-in-use, and customer perceived value in a dynamic supplier-buyer relationship. Value propositions have different foci which place more or less emphasis on value-in-use. A framework is presented which provides a
basis for better understanding the dynamics of value co-creation in business-to-business relationships.
Place, publisher, year, edition, pages
Sydney: School of Marketing, University of Western Sydney , 2008.
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-43557Local ID: 74167OAI: oai:DiVA.org:liu-43557DiVA: diva2:264417